Our approach to fundraising starts with us digging into the data to fully understand your goals, target audiences, IP status, and most effective platforms in order to develop a comprehensive multi-channel digital strategy that generates leads, converts prospects ready to give, and upgrades current donors.
We believe in empowering organizations by fostering data autonomy and transparency, becoming an integrated part of your team. And, we’ve been in your shoes — every member of our fundraising team sat in-house within at least one nonprofit organization.
Reach donors, raise awareness for your organization
Program Research, Insights + Strategy
Before we craft your first appeal, we make it our mission to know everything about your organization’s goals, audience, and existing program. We’ll start by diving deep into your analytics, looking at your donor lists, past campaign performance, and current tech systems to establish benchmarks, extract insights, and develop strategies to nurture and grow your current base to help you raise the funds you need to execute your mission and grow your impact.
New Donor Acquisition + Donor Retention
Nurturing and retaining your core supporters is a critical component of fundraising success — but it’s not the only one. It’s vital to introduce new supporters to your mission to grow your base and expand your impact. We take a two-tiered approach to acquisition, recruiting both new leads and new donors, leveraging insights from your file to hone in on the key mindsets and characteristics of individuals and communities who have a high likelihood to give.
With these insights in mind, we’ll develop the strategies to attract and retain these new donors, and help transform them from one-time supporters into long-term advocates.
Email Strategy, Content Creation, List Management + Analytics
We’ll develop a comprehensive go-to market strategy and ideal media mix aimed at generating results. Our media plan will include a breakdown of the budget, targeting tactics, creative, A/B testing, and campaign projections, as well as a flight plan with key milestones and pivot points. We’ll also identify our key performance indicators for measuring campaign success.
Throughout the length of the campaign, we’ll provide ongoing check-ins and make updates to both short-term and long-term media strategies and projections based on campaign data.
Based on our media plan, we’ll develop and design all relevant campaign assets needed to launch a multi-channel campaign, including social ads, static and animated banners, videos, landing pages and more. Our focus will be on crafting visuals and messaging, tailored to each audience, to attract the greatest interest and click-through action
Campaign Setup + Launch
Getting a successful email campaign into inboxes is the final step in a complex process. What comes before this step—cleaning your CRM lists, managing your email service provider, crafting an air-tight strategy, developing templates, content, visuals, and messaging—is no less important. But this final activation is where these preliminary efforts pay high dividends, moving your audience to donate with compelling creative, proven tactics, and flawless execution. Once your campaign is launched, we’ll continually monitor its performance to optimize and adjust for the strongest results.
Digital Advertising Campaigns: Creative + Execution
It’s critical to connect with your donors’ hearts and minds before you can connect with their wallets. That’s where compelling ideas, messaging, stories, tactics, and visuals come into play. Based on key insights about your organization, your audiences, and your issue ecosystem, we’ll concept and execute fundraising campaigns from designing all relevant campaign assets needed to launch a multi-channel campaign, to individual social ads, static and animated banners, videos, and landing pages.
Cultivating, Upgrading, And Keeping Your Most Valuable Donors
A core of committed, small-dollar donors is a crucial component of every healthy fundraising program. But what about the supporters with the capacity to do more for your mission?
You must identify the cadre of donors best positioned to upgrade to mid-level support, of above $1,000 per year. How do we do this?
With special, branded mid-level programs. With exclusive offerings. And with a blend of science and art that looks to tailored messaging, custom ask strings, donate page optimization, and careful cultivations to draw a deeper connection to your work and mission.
Turning Your One-Time Donors To Monthly Partners
The data couldn’t be more clear: Monthly donors are among your most committed supporters, with an LTV of 6x more than a donor who gives with one-time gifts.
Building your monthly base is critical to remaining solvent and competitive in the current field — and we’ll work together with you to craft the right strategy to upgrade one-time donors to sustainers and make a compelling case for monthly support.
We harness the power of original creative, tried-and-true fundraising tactics, and automation to ensure we’re reaching out to the right cadre of donors at the right times to build, cultivate, and upgrade your monthly base — and grow the footprint your organization can have on the world.
Leveraging Your Supporters And Your Community For Peer To Peer Fundraising
We’ll help you identify your most ardent evangelists, and help recruit them to fundraise for your cause — amplifying your message, introducing new people to your work, and raising funds that can change the world.
We’ll supply you with the materials, messages, and collateral you need to support lucrative, impactful peer to peer campaigns, whether it’s a Facebook Fundraiser, a Classy page, or any other method we can dream up, together.
Seizing The Moment
Giving Tuesday. Year-end Fundraising. Mother’s Day. Sometimes, the calendar does the heavy lifting for you. When you add striking creative, proven tactics, and tailored messaging, you’ve got one of your biggest fundraising spikes all year long.
Activating your audience around critical fundraising is crucial to hitting, even exceeding your targets. In addition, we utilize powerful marketing automation tools to ensure you’re in front of your donors and prospects when their lifecycle calls for it with renewal campaigns, upgrade asks, pre-lapse message streams, and more.
We work with organizations of diverse sizes and missions. We balance traditional tactics with creativity that pops in even the most crowded inboxes — and delivers the ROI you need.