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Data Analytics for Nonprofits

We know that increasing efficiency is essential to nonprofit organizations. Data analytics can help your nonprofit identify everything from patterns of giving to the most popular email content, all of which benefit your planning and strategy. Our nonprofit marketing services are top-tier, and our data analytics services are no exception! 

Data is complex and can often be challenging to understand and use to your nonprofit’s advantage. The key is harnessing this collected data and making it easy to digest and useful in making decisions. We are experts in leveraging the power of data analytics for nonprofits to help move your mission forward


In short, data analytics is the process of transforming your data into useful, actionable information. Data analysis allows you to synthesize and better understand all the data you’re likely already collecting. It can help your nonprofit make well-informed, strategic decisions to better grow your impact and improve efficiency. 

The benefits are endless. Data analytics is important for nonprofits because they can help you understand your supporters better, see which media platforms are working, better inform your budgets, and so much more.

Data analytics encompasses a wide range of services, from data hygiene audits and data measurement plans to multi-channel performance dashboards created with your organization’s key performance indicators (KPIs) in mind. The key is to track and measure what makes the most sense for your nonprofit

Featured Data Analytics Work

Data Analytics

Reach donors, raise awareness for your organization

Data Measurement + Benchmarking Services

Before we can dive into data, we must ensure a plan is in place. We create program and campaign measurement plans by working with your organization to understand and map out how you will measure progress for your most important goals. Benchmark creation for platforms, channels, and programs is also a vital step to ensure you have a way to determine not just whether your efforts worked but how successful they are.

Testing Services

A/B and multivariate testing are crucial for optimizing performance and ensuring your organization can meet your supporters where they’re at. We’ll work with your team to create a curated testing roadmap that prioritizes experiments to optimize your program’s most important KPIs and ultimately drive more impact. We create comprehensive testing plans, implement experiment setup, and carry out post-test analysis to help you understand what works best with your supporters and what doesn’t.

Dashboard Development Services

Our dashboard development services allow your team to make data-driven decisions through the use of carefully curated visual and interactive dashboard designs. We customize dashboards to meet your team’s needs, displaying the most important KPIs for your campaigns and/or program so you can monitor performance and optimize strategy along the way.

Data Analysis Services

From generating a return on investment analysis to looking at retention of both donors and subscribers, our data analysis services provide deep analytical analysis into the topics that mean most to you. 

We can help you understand the lifetime value of a donor and gain insights to better understand and communicate with your supporters. We can evaluate both the monetary and non-monetary return on paid media investments and how your program retains and engages your email subscribers over time. We can also take a deeper look at donor behaviors, helping to inform your overall fundraising strategy and track fundraising program health.